Last update February 14, 2020
Loovent is subject to the provisions of the European Union’s General Data Protection Regulation (GDPR), Germany’s Federal Data Protection Act (BDSG) and Germany’s Telemedia Act (TMG). We have implemented appropriate technical and organizational measures to ensure that the provisions of applicable data protection laws are observed.
2. Data Controller
The data controller for all processing activities in the context of this Website is Loovent, unless stated otherwise.
Loovent UG (haftungsbeschränkt)
Fuhlsbüttler Straße 405
3. Data Processing
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as a “data subject”); an identifiable natural person is anyone who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more specific factors.
4. Data Collection
Identifiable information is collected when you access or use the Website and/or the Services. We use industry standard tools and software to monitor your navigation and usage of the Website and Services, your usage pattern-logs and other communications data. We may also use “cookies” and Flash (or similar technologies), which store certain information on your computer (“Local Storage”) and which allow us to enable automatic activation of certain features to improve your experience.
Depending on the type of access log used, the log file may contain the following information:
The IP address of the device that requested the information
The name of the requested file
The date and time of the request
The requesting device’s desired method of access/functions
The web server’s access status
The URL from which the file was requested
The device’s operating system and browser type or browser settings
5. Use of Data
The data stored in the log files is used exclusively for the purposes of identifying and tracking unauthorized access attempts/accesses to the web server and for statistical analyses, such as the number of visitors and the popularity of a page. Such analyses are only carried out by authorized employees of Loovent.
6. Data Protection
Loovent uses industry standard technologies and internal procedures to maintain the security and integrity of our Website, Services and your information, as well as to prevent unauthorized access thereto. Please note, however, that there are inherent risks in the transmission of information over the internet or other methods of electronic storage and we cannot guarantee that unauthorized access or use of your information will never occur.
7. Data Transfer and Sharing
Our Website and some of the Services allow you to share information with other users and create and publish content. Any content that you post on or via the Website (“User Submissions”) may be publicly available to other users. The notices and tools that we provide on the Website are intended to inform you which information will be made publicly available. If you publish your personal information in any User Submissions, you may receive unsolicited messages from other users of the Website or the public. We, therefore, encourage you only to post information that you are sure you want to be accessible to anyone.
7.1 Social Media Features
Personal data entered into forms on our website will be transmitted to Loovent via a secure connection in encrypted form. If you have signed up or otherwise agreed to receive newsletters, we will process your contact data to render those services. All newsletter activities and other update services serve marketing purposes and business development.
Processing of usage data is based on Art. 6 (1) f GDPR. It serves our legitimate business interests to pursue marketing and business development.
7.3. Google Analytics
Loovent uses Google Analytics, a web analytics service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), on our website. The information generated by the cookie pertaining to your use of this website is usually transmitted to and stored on a server operated by Google located within the United States. If IP anonymization is enabled on this website, Google will, however, shorten your IP address within member states of the European Union or other states party to the Agreement on the European Economic Area before transferring it to the United States. Your complete IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. Google then uses this data on behalf of this website’s owner to analyze your use of the website, create reports that show and explain user activity on this website and to provide additional services associated with the use of the website and internet use to the website owner. The IP address transmitted from your browser to Google Analytics is not combined with any other data from Google.
To prevent processing by Google Analytics, you can install the Google Analytics opt-out browser add-on. This add-on is compatible with all major browsers and can be downloaded and installed via the Google Analytics Opt-Out page: https://tools.google.com/dlpage/gaoptout
The Google Analytics Terms of Service can be found here: http://www.google.com/analytics/terms/us.html
Further information about privacy at Google and additional terms can be found here: https://policies.google.com/.
Loovent uses the web analytics services of Hubspot, 25 First Street, 2nd Floor Cambridge, MA 02141, USA, on our Website. For this purpose, Hubspot collects and stores on our behalf certain usage data (e.g. which sites you navigate to, how long you spend on these sites, how often you return to our Website) attributed to an anonymous identifier. This usage data is then used to generate non-personalized analyses of this website usage for us.
Processing of usage data is based on Art. 6 (1) f GDPR. It serves our legitimate business interests to optimize our web presence and improve its reach, usability and content and thereby ultimately promote our business.
Usage data may be processed by our cookie suppliers on servers in the United States of America. An adequate level of data protection is ensured, as HubSpot is certified under the EU-US Privacy Shield.
You may prevent processing of personal data by activating the “do-not-track” option in your browser.
Loovent uses the ticketing system Pretix, a product by rami.io Software development
Markgräfler Straße 16, 69126 Heidelberg, Germany. If you register for our Services on this page you will be forwarded to the web page of Pretix where you enter your personal information. All data stored by Pretix is located in Germany on servers in datacenters operated by German companies.
Personal data entered into the register forms on their website will be transmitted to Loovent via a secure connection in encrypted form. Loovent will process your contact data only o render those services you have registered.
Loovent and Pretix have entered into a data protection agreement.
Further information about privacy at Pretix and additional terms can be found here:
The data stored in cookies are not used to identify you personally.
Persistent cookies are stored on your device for one month and ensure that you can use our Website as smoothly as possible, even after your current visit. We use them for the purpose of displaying personalized content to you.
If you do not wish to allow persistent cookies to be saved on your device, you can deactivate them in your browser. Please refer to your browser’s help section to learn how to deactivate these cookies. Deactivating these cookies has no impact on your ability to use our site.
Session cookies are only stored on your system until you end your current browser session. They are used to ensure that you can use the features of our website without limitation during your visit to our site. This data is anonymized so that you are not personally identifiable.
If you do not wish to allow session cookies to be saved on your device, you can deactivate them in your browser. Please refer to your browser’s help section to learn how to deactivate these cookies.
If you deactivate session cookies, we cannot guarantee that you will be able to use all of our Website’s features without limitation.
9. EU DATA Subject Rights
The EU’s General Data Protection Regulation (“GDPR”) and other countries’ privacy laws provide certain rights for data subjects. Useful information regarding the GDPR (in English) is available on the following EU website. https://ec.europa.eu/info/law/law-topic/data-protection_en
Every user has the right to receive information about the data stored about them by Loovent, free of charge.
In addition, every user has the following rights with regard to their personal data:
The right to rectification
The right to restriction of processing
The right to erasure
The right to object
The right to data portability
Users also have the right to lodge a complaint with a supervisory authority. The supervisory authority responsible for Loovent can be contacted at:
Der Hamburgische Beauftragte für Datenschutz und Informationsfreiheit Ludwig-Erhard-Straße 22 20459 Hamburg
Phone: 040 / 428 54 4040 Email:
The Website is intended for users over the age of eighteen (18). Therefore, Loovent does not intend and does not knowingly collect personal data from children under the age of eighteen (18). Loovent reserves the right to request proof of age. If Loovent noted that personal data from children under the age of eighteen (18) were collected, Loovent will delete that information promptly. Please contact if you have reasons to suspect that Loovent collected such information.
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